Marketing

Our Approach

We are all about the 3-Step Program –
You heard that correctly, 3 steps is all we need to transform your business.

We work with a three-step program that proves itself time after time. Our concept of discuss, plan, deliver is how we as a firm operate and sustain the success we and our clients have. Consulting with our clients we look at ways to best sustain overall success. 

As a firm, we design a business plan we feel will provide success for our client. Not only do we design the plan, we also assist in the delivery as we work with the clients and their staff in the transition period, we ease each worker appropriately into the change, allowing comfortability for the staff and their employer.

1.

Brand & Identity Session

During this session, we dive deep into your business to gain an understanding of your current business model including your vision, mission, values, purpose and your business objectives.

2.

Strategy & Transformation Session

Once we have an understanding of your business and brand identity, we will conduct a SWOT analysis overview. This session will focus on your target market segmentation, competitor overview, differentiation and positioning.

3.

Content Creation and Design Execution Session

Our team will then create and propose a strategy best suited to your business model. We will walk you through the road map ahead and work with you to implement and sustain the designed business model.

Marketing Plan & Strategy

At Trojan Consultants, we have a team of trained professionals with an extended background in the Marketing sector. Having consultants with profound experience gives an advantage to our clients when working with them ensuring they receive the best service possible. 

Having a clear direction on how to best market your business to the ideal client can assist in creating an experience that is engaging, enabling you to form valuable connections with your target market. A marketing strategy will help you stay in sync with your target market, develop the right products or services by listening to their wants and needs, and determine the most effective communication process to get your product or service across. Having a marketing strategy is one of the leading factors to getting your business to where you want it to be.

Our Services

Market Research

Gathering the necessary data on current industry trends and competitor analysis to assist with making informed decisions about the marketing plan. Identifying what your target market is asking for to ensure you are providing a product or service that is needed.

Strategic Planning

Understanding and selecting the appropriate marketing channels that best suit your business and align with your business goals ensuring  the order of goals that should be reached and assessing the effectiveness.

Brand and Positioning

Working with our clients to develop an effective strategy that will differentiate the business from their competitors. Creating a strong position in their industry related market and defining a recognised brand.

Market Campaign Development

Designing and executing effective campaigns across diverse platforms to maintain an active and social brand. This can be done through social media planning, email marketing, influencer marketing, or digital marketing.

Market Analytics

Performing an analysis on the marketing plan and implementing improvements where needed. It is essential to review analytics to ensure you can adapt to how consumers are responding to your business.

Why hire a marketing strategy consultant?

There are a number of benefits that come with hiring a consultant to assist in your overall marketing needs. Having professional guidance and knowledge will fast track your journey to a fast-growing company, and success. Through the use of a marketing consultant, you will have access to the professional resources and connections required to facilitate valuable partnerships and collaborations when taking the steps required to achieve your goal.

Let us work with you to achieve your overall business goal and communicate your true vision. Let’s start building your marketing plan!

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Brand Strategy and
Content Development

At Trojan Consultants, we work with you to develop comprehensive brand strategies that align with your business' story, vision and goals. We provide the guidance required to implement and innovate your current strategies to help improve your brands overall awareness and reach the intended audience in the most effective way possible. With years of experience consulting with businesses on their brands, Trojan Consultant’s overall intention is to help businesses stand out from their competitors, creating a connection with their intended target audience and assisting with the creation of a strong visible brand.

Building brand awareness within the current market can be challenging, along with the excitement we understand comes stress. When working with a professional consulting firm, you will receive guidance and expert knowledge to minimise the stress and enjoy the process knowing that you will get the results needed for the success of your brand image.

What's Included?

  • Our team of experts will work with your team to perform a full analysis on your current brand look and positioning within the appropriate industry market and competitors
  • Next step in developing a customised strategy tailored to the growth of the brand image including developing strong brand messaging and content strategies
  • Incorporating storytelling to build connection between your business and audience is one of the keys to a strong brand presence
  • Creating specific content for your individual industry and branding needs, we strive to design our content in a way that increases engagement and drives traffic from your social platforms to your website
  • We put together a strategic plan to ensure your story telling spreads across the multiple platforms in the most consistent way possible to ensure your brand is aligning

Get in touch with Trojan

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